Concept


After the development of new technologies the relationship between people have change in a ridiculous way. People now live without any goal or believes, money, work, consumerism have become the source for living to a lot of people.

But what I find amazing is how even countries with a big development technologies in their culture they still have a lot of superstitious that in a way make people separate from all kind of technologies and put their fates in something else.

How people make wishes is a great example of this. People make wishes when they blow the candles of their birthday cake, they trow a coin inside a fountain or pozo, even when they see a shooting star. Everybody make wishes and their not direct to any god is just something that it became a tradition a make people believe in something that not necessary have to be related to any religious.

There are plenty of superstitions that people believes that I find amazing how they put their trust in this revolutionary world of technologies where a person who don’t know what is binary numbers is considered to be an ignorant.

Design can be define as all the things that we see, all the things that are around us. But what make differs a good good design from a bad is what is behind of it. All design tell a story, sometimes is very clear and sometimes can work in an unconsciousness level. But the question is, Where the story begins?, How is created?. All design start from a concept. A concept is that word, phrase, quote, question that we based on to create something.

Create a story based in a concept is one of the thing that more amuse me. Developed a concept in an animation where design it’s what keep the audience in track with the storytelling. Elements related to the original concept tries to explain in a smart way the purpose of the story.